Services

Strategic and Tactical Communication Counsel

Sorting out communication objectives, selecting proper channels, aligning resources and developing a plan is a daunting task. Yet it’s a vital one.

Unlike the big PR agencies whose every recommendation is based on the ability to ring up commissions and billable hours, Armstrong Analytics’ strategic counsel is based on getting results. Period. If we don’t think an expensive ad campaign is necessary, we’ll say so.

Whether it’s developing a full-blown organizational communication plan, creating a media relations strategy to manage an issue, fund raising support, or rolling out a new product, Armstrong Analytics provides seasoned and trustworthy counsel on the best way to accomplish your goals.

- Read "The Danica Factor"

Communication Management & Marketing Communication

Armstrong Analytics specializes in bringing together the tactical elements of an organization’s communication strategy so the message is delivered on time and on budget. Conceiving a brilliant plan is only half the battle. Executing it correctly is what gets results.

Coordinating press releases, printers, mailing schedules and ad placements against crushing deadlines can be maddening. Armstrong Analytics’ vast experience in managing campaigns in the public, private and political sectors provides clients with a steady hand when the stakes are high, yet resources are slim.

Materials Development

Armstrong Analytics believes in the full integration of message and visual identity in development of communication materials. Whether the challenge is to create a brochure, media kit, direct mail campaign or even a “something that’s never been done before,” turn to us for materials that command attention and get results.

- View Samples

Crisis Communication

You can’t predict when a crisis will strike, but you can be ready for it.
Armstrong Analytics stresses the importance of sticking to message, managing the media and mastering the interview in our courses and crisis communication counsel. The last place you want to see yourself do your first interview is on Sixty Minutes.
Our goal is to ensure that each client has a customized crisis plan that contains vital information that includes specific, common sense guidelines on what to do when contacted by the media and basic checklists that will spare you having to sweat every detail when you need to be dealing with the actual crisis.

- Read "What Happens if You Get the Finger?"

Advertising

Armstrong Analytics produces advertising material for a variety of clients with vastly different objectives. But our work is always based on one principle: produce highly creative designs that convey precision messages through the right medium to the right audience.

Regardless of the audience, they share a common reality: they are awash in advertisers competing for their attention. To break through, the media must grab their attention, show them what’s in it for them, and establish the absolute credibility of the advertiser.

To accomplish this, Armstrong Analytics begins by developing a thorough understanding of the audience’s needs and concerns and works backward to develop designs, themes and messages that resonate.

- View Samples

Professional Writing Services

Mark Twain once wrote that “the difference between the word and the right word is the difference between lightning and the lightning bug.”

Armstrong Analytics President Ed Armstrong takes this sage advice to heart when writing for clients that range from Fortune 500 CEOs, to Members of Congress, to university presidents.

Whether your need is a speech, Op-ed, letter to shareholders, or congressional testimony, Armstrong Analytics will produce copy that speaks with the proper balance of fortitude and humility to gain the audience’s trust and persuade them to your point of view.

Read excerpts of copy produced for Armstrong Analytics’ clients.
- Read AA Writing Samples for Clients

Read More About Armstrong Analytics President Ed Armstrong
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