About Us

You want to be heard...

Heard and understood...

Understood and appreciated...

Appreciated and prosperous...

Our mission is getting you from heard to prosperous.

We are Armstrong Analytics.

Read “Simply Put” Armstrong Analytics’ advice and commentary on contemporary communication issues.

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Edward Armstrong - President

Ed Armstrong brings more than 25 years of experience to his public relations practice. His career includes successful stints as a senior vice president at a major PR firm, trade association executive, congressional aide and broadcaster. He provides counsel to clients ranging from corporate CEOs, to trade associations, to government agencies and issue groups.

Armstrong stresses the importance of sticking to message, managing the media and mastering the interview in his practice. By leveraging his real-life experience in hundreds of advocacy issues, he provides the strategic guidance and tactical execution needed to accomplish complex and demanding communications objectives. Armstrong specializes in finding messages that resonate with audiences from the media to legislators and using highly-creative vehicles to disseminate his clients’ message.

Armstrong got his start in the field of communications as newspaper writer in 1977. Five years later, he broke into broadcasting and subsequently served in a variety of positions in television and radio. He further honed his understanding of the media and government during his service on Capitol Hill as a press secretary and committee staffer. Prior to starting his own company in 2002, Armstrong was a senior vice president with Goddard Claussen Porter Novelli, a highly-respected international public relations firm.

After a career on Capitol Hill, Armstrong became the Director of Public and Congressional Affairs of the Synthetic Organic Chemical Manufacturers Association (SOCMA). Armstrong made good use of his journalistic background there by launching the SOCMA Media and Crisis Communications Program.

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